Exercise 1

Analysis of the online communities Paradigm



An online community is meeting place for people on the Internet. Designed to facilitate interaction and collaboration among people who share common interests and needs,which licentiousness their differce in places and launguage.

when trying to understand the importance of the online communities on ecommerce and i went through this article http://www.ecommercetimes.com/story/50858.html

which just proves that all the big brand are just in rows to grab the facilites and profits earned by online communties.

To sum up we can say that the onlines communities help to bind the customer and help to get their review about product and bulid their loyality toward the product ,which in turn gains revenue for the brand .



After visting e-bay it shows the common thread and sense of local community .

E-bay is using it's own PayPal system which is globally acceptable bacause of its lowest loss rate of all the top merchant sites, state of the art encryption to protect your data, the ability to accept all types of payments and most importantly, they have a whole team of eCommerce Fraud Experts to help you predict and prevent fraud from happening on your site. Because PayPal is a trusted entity on eBay, it helps build a level of trust to help convert visitors into customers at eBay stores.



It seems as if everyone is talking about online auctions. There are thousands of online auctions .the benfit of these for the customer is that they offer greatebbargains and hassle free settlements.(http://www.modernmom.info/channels/wahm/ebay/articles/benefit-from-online-auctions.html)

looking at the bussiness side the bengits comes bundles which includes Getting Rid Of Excess Inventory,you get a larger audience for the product,testing the price of the new product by lokking at the bid peple put in for it.

and for the E-bay owner is biggest benifit is that people will visit your web site to find bargains and to sell their own products from which ebay charge for a transaction .Seeing the traffic in your sites it will earn the extra advertising income for other bussiness to advertise themselves .And more income if vistior visit their sites from E-bay and extra if they buy a product from them.for more information see the article http://www.is4profit.com/business-advice/it-telecoms/online-auctions_3.html



many other companies like Charles Schwab, Unilever, Reebok and Starwood Hotels are capitalizing on consumers' passion for sharing ideas and being part of a virtual community with private online venues that protect confidentiality for both the company and the members. These companies are doing things like testing new product ideas, advertising campaigns, evaluating Web sites and generally collecting all types of customer feedback.(http://www.ecommercetimes.com/story/50858.html)



2)After visting Amazon i realised that the success of Amazon is because of its customer concerns,avalibality of products,secure transcation processing sytem,it brings all the seller amd buyers from all over the world at 1 location and able to order product without having a account which does not invove any money,it automatically create your account at your first purcahse.and also the service called Amazon gift cards.
Amazon selles the following items
books,DVD's Music,camers and photos ,consumer electronics,musical instrumentals,cell phones ,jewellaryand many more
the detailed list is availbale at http://www.amazonservices.com/content/sell-on-amazon.htm?id=hm1